Friday, November 21, 2014

TULISAN SOFTSKILL BAHASA INGGRIS BISNIS 1

 TULISAN 1

    HUMAN RESOURCE MANAGEMENT

Human resource management (HRM, or simply HR) is the management of an organization's workforce, or human resources. It is responsible for the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organizational leadership and culture, and ensuring compliance with employment and labor laws. In circumstances where employees desire and are legally authorized to hold a collective bargaining agreement, HR will also serve as the company's primary liaison with the employees' representatives (usually a labor union).
HR is a product of the human relations movement of the early 20th century, when researchers began documenting ways of creating business value through the strategic management of the workforce. The function was initially dominated by transactional work such as payroll and benefits administration, but due to globalization, company consolidation, technological advancement, and further research, HR now focuses on strategic initiatives like mergers and acquisitions, talent management, succession planning, industrial and labor relations, and diversity and inclusion.
In startup companies, HR's duties may be performed by a handful of trained professionals or even by non-HR personnel. In larger companies, an entire functional group is typically dedicated to the discipline, with staff specializing in various HR tasks and functional leadership engaging in strategic decision making across the business. To train practitioners for the profession, institutions of higher education, professional associations, and companies themselves have created programs of study dedicated explicitly to the duties of the function. Academic and practitioner organizations likewise seek to engage and further the field of HR, as evidenced by several field-specific publications.



A human resource management system (HRMS) or human resource information system (HRIS), refers to the systems and processes at the intersection between human resource management (HRM) and information technology. It merges HRM as a discipline and in particular its basic HR activities and processes with the information technology field, whereas the programming of data processing systems evolved into standardized routines and packages of enterprise resource planning (ERP) software. On the whole, these ERP systems have their origin on software that integrates information from different applications into one universal database. The linkage of its financial and human resource modules through one database is the most important distinction to the individually and proprietary developed predecessors, which makes this software application both rigid and flexible.

The function of human resources (HR) departments is generally administrative and common to all organizations. Organizations may have formalized selection, evaluation, and payroll processes. Efficient and effective management of "human capital" progressed to an increasingly imperative and complex process. The HR function consists of tracking existing employee data which traditionally includes personal histories, skills, capabilities, accomplishments and salary. To reduce the manual workload of these administrative activities, organizations began to electronically automate many of these processes by introducing specialized human resource management systems. HR executives rely on internal or external IT professionals to develop and maintain an integrated HRMS. Before the client-server architecture evolved in the late 1980s, many HR automation processes were relegated to mainframe computers that could handle large amounts of data transactions. In consequence of the high capital investment necessary to buy or program proprietary software, these internally developed HRMS were limited to organizations that possessed a large amount of capital. The advent of client-server, application service provider, and software as a service (SaaS) or human resource management systems enabled increasingly higher administrative control of such systems. Currently human resource management systems encompass[citation needed]:

Payroll
Time and attendance
Performance appraisal
Benefits administration
HR management information system
Recruiting/Learningmanagement

Performance record
Employee self service
Scheduling
Absence management
The payroll module automates the pay process by gathering data on employee time and attendance, calculating various deductions and taxes, and generating periodic pay cheques and employee tax reports. Data is generally fed from the human resources and time keeping modules to calculate automatic deposit and manual cheque writing capabilities. This module can encompass all employee-related transactions as well as integrate with existing financial management systems.
The time and attendance module gathers standardized time and work related efforts. The most advanced modules provide broad flexibility in data collection methods, labor distribution capabilities and data analysis features. Cost analysis and efficiency metrics are the primary functions.
The benefits administration module provides a system for organizations to administer and track employee participation in benefits programs. These typically encompass insurance, compensation, profit sharing and retirement.
The HR management module is a component covering many other HR aspects from application to retirement. The system records basic demographic and address data, selection, training and development, capabilities and skills management, compensation planning records and other related activities. Leading edge systems provide the ability to "read" applications and enter relevant data to applicable database fields, notify employers and provide position management and position control. Human resource management function involves the recruitment, placement, evaluation, compensation and development of the employees of an organization. Initially, businesses used computer based information systems to:

produce pay checks and payroll reports;
maintain personnel records;
pursue talent management.
Online recruiting has become one of the primary methods employed by HR departments to garner potential candidates for available positions within an organization. Talent management systems typically encompass:

analyzing personnel usage within an organization;
identifying potential applicants;
recruiting through company-facing listings;
recruiting through online recruiting sites or publications that market to both recruiters and applicants.
The significant cost incurred in maintaining an organized recruitment effort, cross-posting within and across general or industry-specific job boards and maintaining a competitive exposure of availabilities has given rise to the development of a dedicated applicant training system, or 'ATS', module.
The training module provides a system for organizations to administer and track employee training and development efforts. The system, normally called a "learning management system" (LMS) if a stand alone product, allows HR to track education, qualifications and skills of the employees, as well as outlining what training courses, books, CDs, web based learning or materials are available to develop which skills. Courses can then be offered in date specific sessions, with delegates and training resources being mapped and managed within the same system. Sophisticated LMS allow managers to approve training, budgets and calendars alongside performance management and appraisal metrics.
The employee self-service module allows employees to query HR related data and perform some HR transactions over the system. Employees may query their attendance record from the system without asking the information from HR personnel. The module also lets supervisors approve O.T. requests from their subordinates through the system without overloading the task on HR department.
Many organizations have gone beyond the traditional functions and developed human resource management information systems, which support recruitment, selection, hiring, job placement, performance appraisals, employee benefit analysis, health, safety and security, while others integrate an outsourced applicant tracking system that encompasses a subset of the above.
Assigning Responsibilities Communication between the Employees.



Source :
http://en.wikipedia.org/wiki/Human_resource_management
https://www.google.com/search?q=human+resource+management&client=firefox-a&hs=RlT&rls=org.mozilla:en-US:official&source=lnms&sa=X&ei=cmR-Uc-DKYfTrQegjICgDg&ved=0CAkQ_AUoAA&biw=1024&bih=507
http://en.wikipedia.org/wiki/Human_resource_management_system




TULISAN 2

    BUSINESS ETHIC

Business ethic is the way to do business activity, which includes the whole aspects which related with an individual, enterprise, and society. Business ethic in an enterprise is able to form a value, norm, and employee’s behavior and employer’s to build a fair relationship with partner, stockholder, society.
A company convince that a good business principle is a business with etiquette, that is a business with a superior and continuous quality which run with obey ethic norms parallel with the valid law and regulation.
Business ethic can be a standard and orientation for implementing the daily habitual with based by glorious, honest, transparent morality, and profesionality.
In view of the economic condition challenge, hard to think about applying business ethic in entrepreneurship. With a motivation to expand, decrease the cost, and increase the profit, consider other’s sentiment, these seem like go out from the question. A good business decision can be measured by many things in entrepreneurship business. But not always ethical, this is the tragic part.

But, maybe it can’t be valid in some situation, etiquette is really important for the original growth and development. Without it, the enterprise just will be a filler, without a contribution for society.

Business ethic is an applied ethic segmen which try to control and inspect the moral arrangement and enterprise’s ethic. It also understands how good or bad an enterprise discuss about morality and ethic problem and show the fault in their original process. It arrests all business aspects – from the production for administration, financial, and marketing. It’s also valid for various industry and can be descriptive or normative in discipline.


MORALITY

Morality is a compass which had by individu or group about which is the true and false, or good and bad. Morality compass arrests our norms about the kind of action which we trust true or false, and the values which we apply to the objects we trust good or bad in moral. Moral norm like ‘always tell the truth’. Moral values usually expressed as an expression which describe objects or object’s features, like ‘honesty is good’. Moral standard absorbed firstly in childhood in family, friendship, society influence as in church, school, television, magazine, music, etc.

Moral Standard Essence :

Moral standard interrelated with the problem which we consider will seriously harm or truly profit people.
Moral standard can’t be determined or changed by the otoritative council’s decision.
Moral standard must become a priority than the other value, include (specially) self importance.
Moral standard based on impartially consideration.
Moral standard associated with certain emotion and vocabulary.
Hence, moral standard is a standard which related with a problem that we consider has a serious consequency, based on a good reasoning not an authority, pass over the self importance, based on impartially consideration, and which the offense associated with guilty and embarassed and emotion and certain vocabulary.


ETHIC APPLICATION IN ENTERPRISE ORGANIZATION

Can morality understanding like responsibility, false act, and obligation applied in organization like enterprise, or individu as a real moral act? There are two opinions which appear about this thing:
First, is an opinion that say, because a binding regulation, organization permits us to say that enterprise takes action like individu and has a goal which deliberated about what they do, we can say they are responsible with their acts and that their acts have or have no high moral standards in same understanding with the human did.
Second, is a philosopher opinion which has a stand that makes no sense to think that business organization is morality responsible because business organization is like a machine which the member must obey the formal regulation that have no link with morality ragely. As a result, it more makes no sense to consider the organization is morally responsible because it fails to follow the moral standard than criticize an organization like a machine which fails to act morally.
Therefore, the company’s action comes from the individual choice and action, indivdu must be seen as the main guard of moral obligation and responsibility : a man is responsible about what the company does because the company’s action totally flows from their choice and action. If the company acts erroneous, that err is caused by act choice that done by the individu in that company, if the company acts morally, it caused of the individu in that company acts morally.


MORAL DEVELOPMENT

Psychological research shows that, someone’s moral development can change when adult. According to a psychologist, Lawrence Kohlberg, with his research in 20 years, concludes, that there are 6 stages (consist of 3 levels, each 2 stages) which identified in someone’s moral development to deal with the moral issues. The stages are:
1.      Level one      :           Pre-conventional stageIn the first stage, a child may respond to social expectations and rules and can apply good, bad, right, and wrong labels.

•         Stage one      :           Punishment and Obedience Orientation

In this stage, the physical consequences of an action are determined entirely by the goodness or badness of that action. The reason for a child to do something good is to avoid punishment or respect physical strength greater authority.

•         Stage two      :           Instrument and Relativity Orientation

In this stage, the right move is to serve as an instrument for satisfying the needs of the child or those whom the child care about.

2.      Level two       :           Conventional Stage

In this level, people not only make peace with hope, but show the loyalty to the group and its norms. Teens at this age, can look the situation from the other’s point of view, from the perspective of social groups.

•         Stage three   :           Interpersonal Conformity Orientation

In this stage, do good thing motivated by the need to be seen as a good agent on his own opinion and other’s.

•         Stage four     :           Law and Order Orientation

Right and wrong in a more mature conventional stage, is now determined by loyalty to the state or larger surrounding society. Law is not obeyed except in accordance with other social obligations of the obvious.

3.      Level three    :           Post-conventional, Autonomous, or Principle Stage

In this stage, someone no longer simply accept the values and norms of the group. He precisely try to see the situation from the point of view that is fair to consider the interest of other. He questioned the value of law and adopted by the community and redefine in terms ofself-choosen moral principles that can be justified rationally. Legal and proper value is in accordance with the principles that motivate rational people to run it.

•         Stage five      :           Social Contract orientation

This stage, one becomes aware that has various views and opinions that contradict personal emphasize fair way to reach consensus with the agreement, contract, and mature process. He believes that the values and norms are relative, and in spite of all democratic consensus be tolerated.

•         Stage six        :           Universal Ethic Principle Orientation

The final stage, the correct action is defined in terms of moral principle chosen because of comprehensiveness, universality, and consistency. Reason for someone to do what is right  based on the commitment to the moral principles and he saw it as a criteria to evaluate all rules and moral order another.


EXAMPLES OF BUSINESS ETHICS VIOLATIONS

•         Business Ethic Violation Against The Law

A company X because of the bankrupt condition finally decides to do layoffs to their employees. But in doing the layoffs, the company does not provide severance payment as stipulated in Law no. 13/2003 about Employement. In this case the company X canbe said to violating the principle of obedience to the law.

•         Business Ethic Violation  Against The Transparency

X foundation organizes an education as same with high school. In the new school year charge of Rp 500.000,- to every new student. This school charge did not inform to them when register, so after they received they must pay it. Besides, there was no official information or explanation about the use of the money to the parents. After urged by many parties, the foundation provides information that the money is used to purchase teacher’s uniform. In this case, the foundation and school can be considered to violate the principle of transparency.

•         Business Ethic Violation Against The Accountability

A private hospital by the board announced to all employees who will sign the civil servants automatically resign. A as one of the employee in that private hospital was ignoring the announcement from the board because he thought that he was appointed by the director, so that all of his rights and obligations related to the director, not the board. Because of his attitude, he finally declared resign. The private hospital of this case can be said to violate the principle of accountability because there is no clear function, implementation, and accountability between business and the hospital board.

•         Business Ethic Violation Against The Principle Responsibility

A recruitment company in Jogja for recruitment personal baby sitter. And agreements stated in the announcement that the company promised to send prospective workers after 2 months following the trainingpromised to be delivered to the destination countries. The company even promises that any costs incurred will be refunded if the applicant so they do not leave your home country. B is interesting with the offer directly register and pay as much as Rp 7 million for administrative cost and obtaining a visa and passport. However, after 2 months of training, B never dispatched, even up to one year is not clear. When confirmed, the recruitment company has always argued there was a delay, and so on. From these case, it can beconcluded that the company had violated the principle of recruitment agency accountability by ignoring the rights of B as prospective worker should be dispatched to the destination country for working.

•         Business Ethic Violation Against The Principle of Fairness

A leading property company in Jogja does not give a permit to build a house from a developer to its two customersin the area of residential parcels owned by that company. The first customer has fulfilled his obligation to pay the price of land according to the agreement, and other administrative costs. While the second customer still has an obligation to pay the excess land, because every time he wants to pay the developer always refused with an alibi there is no permit from the central company (in Jakarta) yet. The strange thing is plots in the region was only 2 people who have not been issued a permit for the construction of houses, while the other 30 customers have been given permission and their houses have been built. The reason given by that company is want to give a lesson to those both customers because they have been provocated another customers to do prosecution immediately home construction permit. From this case, that property company had violated the principle of fairness because it does not answer the customer’s rights with a makes no sense reason.

•         Business Ethic Violation Against The Principle of Honesty

A developer company in Sleman makes an agreement with a contractor to build a housing. According to the agreement the developer gives the building spesifications to the contractor. But in the implementation, contractor starts to do loss of quality building specification unbeknownst to the developer. After several months, the building conditions have a serious damage. In this case, the contractor can be determined had violated the honesty principle because it does not meet the spesifications of the building which agreed together with the developer.

•         Business Ethic Violation Against The Principle of Empathy

A customer, from finance company is late to pay the car installment appropriate due date because his son was seriously ill. X has informed to the company about his tardiness to pay the installment, but did not take a good response from his company. Several weeks after the due date, the company party directly comes to X to bill the installment and threaten will take the car. The company bill with disrespectful manner and give psychological distress to the customer. In this case, we can categorize the company had done a violation against the empathy principle to the customer because actually the company can give that warning wisely.


Source : www.wikipedia.org





TULISAN 3
    
  The Traffic Around Monas Jammed

The queue of 2-wheeled as well as 4-wheeled vehicles seen around Monas, Central Jakarta, on Saturday, October 5, 2013. Thousands of people filled up Monas to participate in 68th birthday celebration of TNI. The parking area which could not held the vehiclesnumber was also supported the traffic.




That event lasted for 5 days, started from October 3 until 7, 2013. TNI exhibited many kinds of weapons and war equipments. The birthday celebration was not only exhibited the weapons, but also introduced about the duties and functions of TNI closerly to the society.

Furthermore, this celebration also presented many variety of free entertainment for society, ranging from entertainment stage, shows performed by TNI, games, and even one of music show in television came there.





 TULISAN 4

All-in-One in Situ Gede
Located 10 km west of Bogor, Situ Gede totally reflects its name. Situ means a small lake and Gede means big. Its 6-ha wide area attracts local visitors to come and enjoy the quiet atmosphere there. Actually, it is not as secluded as you might think. Situ Gede is surrounded by houses and a forest. When it was first opened to the public, the government put some fish into the lake so the place became popular for fishing. This lake is also a water source for PDAM, the water company. Be careful not to confuse between Situ Gede in Tasikmalaya and Situ Gede in Bogor when you Google it as the two situs have the same name.
It is relatively easy to reach Situ Gede. From the bus terminal at Baranang Siang, take a small green bus number 03, which goes to bus terminal at Bubulak, to reach Laladon market. From Laladon, take another small green bus number 15, which goes to Sindang Barang Jero (Merdeka-Bubulak-SBJ). Before you hop into the bus, ask the driver if the bus will stop at Situ Gede because not all the buses go there.
Once you’re in Situ, don’t bother to look for a ticket booth. It costs nothing to enjoy all the greenery and the big lake there. Yes, it is definitely free and you can come any time you like.
The first thing to do in Situ Gede is to take pictures of the lake with the forest as the background. After taking pictures, the next thing to do is having boat ride. It really looks like a magical word, alright.
Adventure doesn’t stop there. Walk a little further, cross the bridge, and you’ll be heading for the forest. He forest is known as CIFOR (center for international forestry research). It means that the forest is being used for research. Not only companies like Komatsu do research there, IPB (Bogor Agricultural Institute) does the same thing as well. The forest houses trees like Meranti and Johar and wild flowers. Another exciting thing to try in Situ Gede is to start walking into the forest and wrap it with enjoying the view of the big lake at the end of the journey. That’s the real adventure.




TULISAN 5


The Uninvited movie tells the story of a beautiful teenager named Anna (Emily Browning) who just got out of a mental hospital due to depression because of his mother who died from their boat home fires. When going out of the mental hospital, a therapist told Anna to end what he had started and continued to live as a normal teenager. When to go off home are located in the area he was picked up by his father's coast (David Straitharn). Anna does not like when her father introduced her new boyfriend who is a nurse ailing mother named Rachel (Elizabeth Banks). Anna returned home along with her sister Alex (Arielle Kebbel), which was also not like Rachel's presence in his house. So the two brothers have a plan to find out who the real Rachel.


Strange occurrences after Anna's return often haunt him. At first she felt her house haunted by the ghost of curious not to mention the appearance of three teenage children who are already dead. Appearances of the wandering souls as if hinting something. One scene that is gripping and makes the hair stand is when he comes home boat where her mother died due to fire. He is visited by supernatural creature who resembles his mother. Then the spirits shouted loudly "MUUURRRDDDERRR" while his hand leads to Rachel that are outside the main house.

Anna belief that the boat house fire that killed her mother because of a murder committed by a nurse who is now the girlfriend of his father, grew after him as if it were given instructions by the three spirits of young children. So Anna and Alex are looking for information on the figure of Rachel.

In the midst of that fear, Anna even almost lost their lives, but was saved by Alex. But, when Anna thought everything was fine, he began to remember everything. He is also aware of the astonishing fact that completely reversed from what he believed all along. Anna finally remember the fire. Having witnessed the affair between his father and Rachel, Anna fill the watering can from a large gas tank in the boat and took it to the house, intending to burn it. He left a trail that trigger when a candle fell, Alex and his mother were killed in the resulting explosion. He remembers meeting Matt as planned and killed him. Flashbacks reveal that every time it appears as though the two brothers together, Anna always alone. Anna realizes that Steven did not ignore previous Alex, his brother never existed. He saw that he had a knife used to kill Rachel.

Steven told police that Rachel changed her name because of abusive boyfriends. Anna was captured and brought back to the institution. Police asked why Anna makes the story Mildred but Steven did not have an answer. Anna received by patients who are afraid of him before, nameplate on the door said "Mildred Kemp".


UNIVERSITAS GUNADARMA


www.gunadarma.ac.id

www.studentsite.gunadarma.ac.id


   


Wednesday, November 12, 2014

TUGAS SOFTSKILL 2 BAHASA INGGRIS BISNIS 1

Find the definition and the function of the following letter :

1. inquiry letter
Definition: A letter of inquiry, also known as a prospecting letter or letter of interest, is sent to companies that may be hiring, but, haven't listed specific job openings.
Your inquiry letter should contain information on why the company interests you and why your skills and experience would be an asset to the company. Also provide information on how you will follow-up and where you can be reached. The function is to convince the company that the sender is reasonable to get the position / job.

Example :  
Anzar Nurzaman
Jl. Panda 5 no. 121
bekasi, Indonesia
089635829945
anzar.nurzaman@yahoo.com
12 November 2014
Mr. Mustofa
Inquiry letter
Permata Bank
Jl. Jatimulya no. 132
Cikarang, Indonesia
Dear Mr. Mustofa,
For the past ten years I have followed your career through news events, interviews and web research. Your dedication to the Fourth Estate and your understanding of the important role journalists play in today's fast-paced information highway, coupled with your belief in the power of the press is exemplary.
I have had the privilege of honing my journalistic abilities on three widely different publications. When I left college, I immediately went to work for the typical small town newspaper and learned all aspects of getting the paper to the people in a timely manner. I then moved to regional manager for a media corporation composed of small to mid-size newspapers in the Midwest. In my current position, I am Chief Correspondent for one of the largest newspapers in the southwest.
I would like an opportunity to visit with you to get your insight and suggestions on where my skills and abilities would be of the greatest value to the ABD Company, and to inquire about possible job openings with the company.
I will call your office to set a convenient time. I do look forward to meeting you.
Sincerely,
 (Signature)
Anzar Nurzaman

Source : http://jobsearch.about.com/od/jobsearchglossary/g/inquiryletter.htm


2. Order Letter

An order letter is usually written when a company purchases or buys  or orders goods or services from another party. An order letter can also be written by an individual who would like to buy or purchase goods or services.

Example : 

154 Green Avenue
Newyork, USA
January 5, 2010

Ms. K. Hutchinson
Beller Company, Inc.
424 Park Avenue
New York, New York 10021

Dear Ms. Hutchinson :

Thank you for sending your catalog so promptly. It arrived within a few days of my request. Please send me the following items by parcel post :

1 copy Emmet and Mullen,
High School Algebra @ $7.50 $ 7.50
25 copies Pinehurst,
Plane Geometry @ $8.75 $ 218.75
Total $ 226.25
I am enclosing a money order for 226.25. If there are additional charges, please let me know.
Please mail the books to the address given above.

Very truly yours,


Brandon Michael
(Adapted from Let’s Write English by George E. Wishon & Julia M. Burks)

Source : http://www.englet.com/order


3. Complaint letter

A letter of complaint, or complaint letter, is normally written to deal with a problem situation when other attempts (i.e. phone contacts, e-mails, etc.) have failed to rectify the situation.

Example : 

4739 French St.
Tampa FL 33660

July 18, 20xx
Mr. Kevin McManus
National Manager, Customer Service
Energy Corporation Inc.
Heritage Building, Suite 200
795 Foundation Dr.
New York, NY 10014
RE: EnerCorp Credit Card: 263 181 869 3 900XX

I had been an EnerCorp credit card holder for the previous ten years. Before that, I was a Texacana card-holder for over 20 years. I seem to recall that when EnerCorp took over/bought out Texacana ten years ago, the switch of companies/credit cards was handled smoothly and seamlessly. I wish the same was the case ten years later when EnerCorp recently transferred its credit card operations to NYBank.

I was well aware of the impending changeover to NYBank a couple of months before it happened. I had received a notice of the planned change in the mail, and it was discussed often at my local EnerCorp station when I paid for my gas (with my EnerCorp credit card). More than once, I inquired, and was assured that I would receive a new credit card in the mail before the April 27th deadline. Unfortunately, that did not happen. April 27th came and went, without me receiving a replacement card, or even an application for a new one. Apparently, I am not the only one that this happened to.

After realizing that I was suddenly without a gasoline credit card, after 30 years with one, I called a couple of your 1-800 numbers and I was advised that I would have to re-apply for a credit card with EnerCorp via the NYBank. Incredible as this seemed, I requested an application and one was sent. It appears to be the same kind of application that one fills in after walking in off the street. The fact that I had been a credit card-holder with EnerCorp (and its predecessor Texacana before that) for some 30 years in total, did not seem to cut any mustard with you people, or your friends at the NYBank.

It is hard to believe that companies are still doing business this way in the year 20xx. Have you people (or your colleagues at NYBank) ever heard of the concept of MVC (Most Valuable Customer). Just in case you aren't familiar with this approach, the MVC is the customer that you already have (i.e. me). Normally, these are the customers you don't want to lose. After all, research has revealed that it will cost you seven times as much to find a new customer as it does to keep an existing one (i.e. me). What about current "customer-centric" concepts such as One-to-One marketing? Or, have you ever heard of customer relationships management (CRM)?

For your information, about two years ago American Hardware transferred its credit card management program to Master Card and it was absolutely transparent to American Hardware card-holders who simply received a replacement Master Card before the American card expired. Maybe you should have consulted those companies.

In closing, would you please advise me as soon as possible if EnerCorp (now via NYBank) is still interested in doing business with me, or if what has happened here is your not so subtle way of telling me to do my gasoline business elsewhere.

Sincerely,


John Swetnam, M.B.A.

Source : http://www.writinghelp-central.com/complaint-letter-samples.html
             http://www.writinghelp-central.com/complaint-letter.html



4. Application letter

An application letter is merely another name for a cover letter, the official business letter often included with a job application and/or resume and sent to a prospective employer. Although application letters are generally considered optional components of applying for a job, more and more frequently, employers are singling out those who actually take the time to write an application letter as their top picks. Here are a few components of a typical, successful application letter:

Example :

John Donaldson
8 Sue Circle
Smithtown, CA 08067
909-555-5555
john.donaldson@emailexample.com
Date
George Gilhooley
XYZ Company
87 Delaware Road
Hatfield, CA 08065
Dear Mr. Gilhooley,
I am writing to apply for the programmer position advertised in the Times Union. As requested, I am enclosing a completed job application, my certification, my resume and three references.
The opportunity presented in this listing is very interesting, and I believe that my strong technical experience and education will make me a very competitive candidate for this position. The key strengths that I possess for success in this position include:
I have successfully designed, developed, and supported live use applications
I strive for continued excellence
I provide exceptional contributions to customer service for all customers
With a BS degree in Computer Programming, I have a full understanding of the full life cycle of a software development project. I also have experience in learning and excelling at new technologies as needed.
Please see my resume for additional information on my experience.
I can be reached anytime via email at john.donaldson@emailexample.com or my cell phone, 909-555-5555.
Thank you for your time and consideration. I look forward to speaking with you about this employment opportunity.
Sincerely,
Signature (for hard copy letter)
John Donaldson

Source : http://jobsearch.about.com/od/morejobletters/a/jobappletter.htm
             http://www.ehow.com/facts_5003488_definition-application-letter.html


5. memo

a short note designating something to be remembered, especially something to be done or acted upon in the future; reminde

Example : 

TO: Kelly Anderson, Marketing Executive
FROM: Jonathon Fitzgerald, Market Research Assistant
DATE: June 14, 2007
SUBJECT: Fall Clothes Line Promotion
Market research and analysis show that the proposed advertising media for the new fall lines need to be reprioritized and changed. Findings from focus groups and surveys have made it apparent that we need to update our advertising efforts to align them with the styles and trends of young adults today. No longer are young adults interested in sitcoms as they watch reality televisions shows. Also, it is has become increasingly important to use the internet as a tool to communicate with our target audience to show our dominance in the clothing industry.
Internet Advertising
XYZ Company needs to focus advertising on internet sites that appeal to young people. According to surveys, 72% of our target market uses the internet for five hours or more per week. The following list shows in order of popularity the most frequented sites:
Google
Facebook
Myspace
EBay
iTunes
Shifting our efforts from our other media sources such as radio and magazine to these popular internet sites will more effectively promote our product sales. Young adults are spending more and more time on the internet downloading music, communicating and researching for homework and less and less time reading paper magazines and listening to the radio. As the trend for cultural icons to go digital, so must our marketing plans.
Television Advertising
It used to be common to advertise for our products on shows like Friends and Seinfeld for our target audience, but even the face of television is changing. Young adults are tuning into reality television shows for their entertainment. Results from the focus group show that our target audience is most interested in shows like American Idol,The Apprentice, andAmerica's Next Top Model. The only non-reality television show to be ranked in the top ten most commonly watched shows by males and females 18-25 is Desperate Housewives. At Blue Incorporated, we need to focus our advertising budget on reality television shows and reduce the amount of advertising spent on other programs.
By refocusing our advertising efforts of our new line of clothing we will be able to maximize the exposure of our product to our target market and therefore increase our sales. Tapping into the trends of young adults will help us gain market share and sales through effective advertising.

Source : https://owl.english.purdue.edu/owl/resource/590/04/


UNUVERSITAS GUNADARMA

www.gunadarma.ac.id

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Wednesday, October 15, 2014

TUGAS SOFTSKILL BAHASA INGGRIS BISNIS 1



 1.     Find The definition of Business letter (theory) !

Business letters - theory

The term “business letters” refers to any written communication that begins with a salutation, ends with a signature and whose contents are professional in nature. There are many standard types of business letters, and each of them has a specific focus.
A business letter is usually a letter from one company to another, or between such organizations and their customers, clients and other external parties. The overall style of letter depends on the relationship between the parties concerned. Business letters can have many types of contents, for example to request direct information or action from another party, to order supplies from a supplier, to point out a mistake by the letter's recipient, to reply directly to a request, to apologize for a wrong, or to convey goodwill. A business letter is sometimes useful because it produces a permanent written record, and may be taken more seriously by the recipient than other forms of communication
Source : http://vkjournal.ru/doc/39046
          http://en.wikipedia.org/wiki/Business_letter



2. Mention The types, The parts, The styles of Business letter !

·        The Types

Sales Letters
Typical sales letters start off with a very strong statement to capture the interest of the reader. Since the purpose is to get the reader to do something, these letters include strong calls to action, detail the benefit to the reader of taking the action and include information to help the reader to act, such as including a telephone number or website link.

Order Letters
Order letters are sent by consumers or businesses to a manufacturer, retailer or wholesaler to order goods or services. These letters must contain specific information such as model number, name of the product, the quantity desired and expected price. Payment is sometimes included with the letter.

Complaint Letters
The words and tone you choose to use in a letter complaining to a business may be the deciding factor on whether your complaint is satisfied. Be direct but tactful and always use a professional tone if you want the company to listen to you.

Adjustment Letters
An adjustment letter is normally sent in response to a claim or complaint. If the adjustment is in the customer’s favor, begin the letter with that news. If not, keep your tone factual and let the customer know that you understand the complaint.

Inquiry Letters
Inquiry letters ask a question or elicit information from the recipient. When composing this type of letter, keep it clear and succinct and list exactly what information you need. Be sure to include your contact information so that it is easy for the reader to respond.

Follow-Up Letter
Follow-up letters are usually sent after some type of initial communication. This could be a sales department thanking a customer for an order, a businessman reviewing the outcome of a meeting or a job seeker inquiring about the status of his application. In many cases, these letters are a combination thank-you note and sales letter.

Letters of Recommendation
Prospective employers often ask job applicants for letters of recommendation before they hire them. This type of letter is usually from a previous employer or professor, and it describes the sender’s relationship with and opinion of the job seeker.

Acknowledgment Letters
Acknowledgment letters act as simple receipts. Businesses send them to let others know that they have received a prior communication, but action may or may not have taken place.

Cover Letter
Cover letters usually accompany a package, report or other merchandise. They are used to describe what is enclosed, why it is being sent and what the recipient should do with it, if there is any action that needs to be taken. These types of letters are generally very short and succinct.

Letters of Resignation
When an employee plans to leave his job, a letter of resignation is usually sent to his immediate manager giving him notice and letting him know when the last day of employment will be. In many cases, the employee also will detail his reason for leaving the company.
Source : http://vkjournal.ru/doc/39046


·        The Parts

-         The Heading (The Retern Address) or Letterhead - Companies usually use printed paper where heading or letterhead is specially designed at the top of the sheet. It bears all the necessary information about the organisation’s identity.

-         Date - Date of writing. The month should be fully spelled out and the year written with all four digits October 12, 2005
(12 October 2005 - UK style). The date is aligned with the return address. The number of the date is pronounced as an ordinal figure, though the endings st, nd, rd, th, are often omitted in writing. The article before the number of the day is pronounced but not written. In the body of the letter, however, the article is written when the name of the month is not mentioned with the day.

-         The Inside Address - In a business or formal letter you should give the address of the recipient after your own address. Include the recipient's name, company, address and postal code. Add job title if appropriate. Separate the recipient's name and title with a comma. Double check that you have the correct spelling of the recipient 's name.

The Inside Address is always on the left margin. If an 8 1/2" x 11" paper is folded in thirds to fit in a standard 9" business envelope, the inside address can appear through the window in the envelope.

-         The Greeting - Also called the salutation. The type of salutation depends on your relationship with the recipient. It normally begins with the word "Dear" and always includes the person's last name. Use every resource possible to address your letter to an actual person. If you do not know the name or the sex of of your reciever address it to Dear Madam/Sir (or Dear Sales Manager or Dear Human Resources Director). As a general rule the greeting in a business letter ends in a colon (US style). It is also acceptable to use a comma (UK style).

-         The Subject Line (optional) - Its inclusion can help the recipient in dealing successfully with the aims of your letter. Normally the subject sentence is preceded with the word Subject: orRe: Subject line may be emphasized by underlining, using bold font, or all captial letters. It is usually placed one line below the greeting but alternatively can be located directly after the "inside address," before the "greeting."

-         The Body Paragraphs - The body is where you explain why you’re writing. It’s the main part of the business letter. Make sure the receiver knows who you are and why you are writing but try to avoid starting with "I". Use a new paragraph when you wish to introduce a new idea or element into your letter. Depending on the letter style you choose, paragraphs may be indented. Regardless of format, skip a line between paragraphs.

-         The Complimentary Close - This short, polite closing ends always with a comma. It is either at the left margin or its left edge is in the center, depending on the Business Letter Style that you use. It begins at the same column the heading does. The traditional rule of etiquette in Britain is that a formal letter starting "Dear Sir or Madam" must end "Yours faithfully", while a letter starting "Dear " must end "Yours sincerely". (Note: the second word of the closing is NOT capitalized)

-         Signature and Writer’s identification - The signature is the last part of the letter. You should sign your first and last names. The signature line may include a second line for a title, if appropriate. The signature should start directly above the first letter of the signature line in the space between the close and the signature line. Use blue or black ink.

-         Initials, Enclosures, Copies - Initials are to be included if someone other than the writer types the letter. If you include other material in the letter, put 'Enclosure', 'Enc.', or ' Encs. ', as appropriate, two lines below the last entry. cc means a copy or copies are sent to someone else.


      American Style
      British Style
       Heading
      According to the format but
 usually aligned to the left
      The heading is usually placed
 in the top right corner of the letter
 (sometimes centred)
       Date
      October 19, 2005 (month-day-  year)
 According to the format but  usually
 aligned to the left
 (two lines below the heading)
      19 October 2005 (day-month-year)
 Usually placed directly (or 1 blank  line)
 below the heading.
       Salutation
      Dear Mr./Ms. Smith:
 Dear Sir or Madam:
 Gentlemen:
 After the salutation there is a colon  (:)
      Dear Mr./Ms. Smith,
 Dear Sir or Madam,
 Dear Sirs,
 After the salutation there is a comma  (,)
       Complimentary close
      Sincerely,
 Sincerely yours,
 Yours truly,
      Sincerely,
 Yours sincerely,
 Yours faithfully,




Source : http://www.studyenglishtoday.net/business-letter-parts.html


·        The Types

Sales Letters
Typical sales letters start off with a very strong statement to capture the interest of the reader. Since the purpose is to get the reader to do something, these letters include strong calls to action, detail the benefit to the reader of taking the action and include information to help the reader to act, such as including a telephone number or website link.

Order Letters
Order letters are sent by consumers or businesses to a manufacturer, retailer or wholesaler to order goods or services. These letters must contain specific information such as model number, name of the product, the quantity desired and expected price. Payment is sometimes included with the letter.

Complaint Letters
The words and tone you choose to use in a letter complaining to a business may be the deciding factor on whether your complaint is satisfied. Be direct but tactful and always use a professional tone if you want the company to listen to you.

Adjustment Letters
An adjustment letter is normally sent in response to a claim or complaint. If the adjustment is in the customer’s favor, begin the letter with that news. If not, keep your tone factual and let the customer know that you understand the complaint.

Inquiry Letters
Inquiry letters ask a question or elicit information from the recipient. When composing this type of letter, keep it clear and succinct and list exactly what information you need. Be sure to include your contact information so that it is easy for the reader to respond.

Follow-Up Letter
Follow-up letters are usually sent after some type of initial communication. This could be a sales department thanking a customer for an order, a businessman reviewing the outcome of a meeting or a job seeker inquiring about the status of his application. In many cases, these letters are a combination thank-you note and sales letter.

Letters of Recommendation
Prospective employers often ask job applicants for letters of recommendation before they hire them. This type of letter is usually from a previous employer or professor, and it describes the sender’s relationship with and opinion of the job seeker.

Acknowledgment Letters
Acknowledgment letters act as simple receipts. Businesses send them to let others know that they have received a prior communication, but action may or may not have taken place.

Cover Letter
Cover letters usually accompany a package, report or other merchandise. They are used to describe what is enclosed, why it is being sent and what the recipient should do with it, if there is any action that needs to be taken. These types of letters are generally very short and succinct.

Letters of Resignation
When an employee plans to leave his job, a letter of resignation is usually sent to his immediate manager giving him notice and letting him know when the last day of employment will be. In many cases, the employee also will detail his reason for leaving the company.
Source : http://vkjournal.ru/doc/39046



3. Give One example of Business letter !

Letter of Invitation


PJ Party
22 Yew Street, Cambridge, Ontario
Tel: 416-223-8900
April 7th, 20--
Dear Valued Customer:
Our records show that you have been a customer of PJ Party Inc. since our grand opening last year. We would like to thank you for your business by inviting you to our preferred customer Spring Extravaganza this Saturday.
Saturday's sales event is by invitation only. All of our stock, including pajamas and bedding will be marked down from 50-80% off.* Doors open at 9:00 AM sharp. Complimentary coffee and donuts will be served. Public admission will commence at noon.
In addition, please accept the enclosed $10 gift certificate to use with your purchase of $75 or more.
We look forward to seeing you at PJ's on Saturday. Please bring this invitation with you and present it at the door.
Sincerely,
Linda Lane
Linda Lane
Store Manager
pjpartyinc@shoponline.com
*All sales are final. No exchanges.
Enclosure: Gift Certificate #345 (not redeemable for cash)

Source : https://www.englishclub.com/business-english/correspondence-invitation.htm


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www.gunadarma.ac.id

www.studentsite.gunadarma.ac.id